Welcome to WordWeaver Freelance! I look forward to working with you to craft a captivating business story. In order for me to get to know you and your digital marketing needs, I'll need some answers to a few questions. Please take a few minutes to fill out the form below to the best of your ability. No need to write a novel-- leave the prose to me!

Note to digital marketing agencies: please fill this out on behalf of each client you'd like me to create content for. 

We'll discuss your answers to this questionnaire in more detail in our upcoming conference call. Cheers!


Name *
Phone *
Best Phone Number to Reach You
Best Time To Reach You
Best Time To Reach You
Now let's get down to the nitty gritty: talk to me about your target reader profile based on current, previous and potential clients.
Ctr+ for multiple selections
If you selected local, please specify the areas where your target readers live.
Education Level
Socio-economic Status
Audience Interest
What do you think your reader's awareness and opinion is of your products or services?
If there's anything you need me to know about your target reader (i.e. B2B client, caregiver, etc.) please add it here.
Let's talk about what you'll need from me. First of all, please discuss the scope of the project you'd like me to work on (i.e. blog posts, static web copy, product descriptions, etc.)
What's the objective of this communication piece?
Call to Action
What would you like your reader to do as a result of this piece?
If you have an example of the kind of writing or copy that you have in mind and you'd like me to use it as inspiration, please provide the URL here (it can be from your own site or someone else's site):
If there's an example of style or tone on the web that you'd like me to avoid, you can provide the URL here:
What words would the following people use when talking about your product or service? (i.e., thorough, professional, helpful, honest)
Here we can talk about the kind of story you want to tell to your reader.
What are the biggest reasons your customers choose to do business with you? (Please list them in order of importance)
What are the biggest reasons why customers *don't* choose to do business with you?
Emotional Factors
What do you think drives your reader emotionally? (Please pick only two)
Please list 3-5 of your biggest competitors
What differentiates your offerings from those of your biggest competitors?
Which competitor do you admire the most? Why?
What competitor's offerings are the most similar to yours?
Okay, now that we've hashed out the creative stuff, let's talk about the professional stuff. Who will be acting in an editorial capacity for my work?
When would you like to see a first draft?
If this is an ongoing project, how often will you be needing work?
Approximately how long do you want this piece to be?
Is there a budget you need to stick to per writing piece?
Is there anything else you think is important for me to know before we talk about this project?

OK: that should do it for now. Thanks for taking the time to fill this out. Talk to you soon!