What does a human-centered content marketing strategist do?
I meet your audience where they are with customer research, journey maps, and strategic insights.
2. I make your target customers feel seen with a brand voice that speaks their language.
3. I win trust with authoritative content that demonstrates your expertise.
4. I inspire your audience to action with compelling copywriting.
5. Repeat steps 1-4.
Hi! I’m Alaura Weaver and I Speak Human.
I wield my story-fueled web copywriting & content marketing superpowers to slay corporate-speak and help you ignite meaningful relationships with the humans who need and will love your life-changing product.
As a Human-Centered Content Strategist, I apply the concepts of design thinking into creating content marketing frameworks built on inquiry, empathy, experimentation, and iteration.
What does that mean for you? Highly relevant, emotionally activating content that’s inspired by hard data, direct from your users, about their biggest pains and greatest aspirations.