I'm Alaura Weaver: freelance copywriter, bad-ass motherblogger, researcher, former B2B sales rep, sometimes-actress, reader, storyteller, word-geek, mother, and wife.
And I have a story to tell.
"It's not personal, it's just business."
Those were the words of my former sales manager as I sat across from him at a McDonald's off Route 75 in Monroe, Michigan--about an hour outside of Detroit.
It was winter of 2008, and the dirt-grey sky was spitting sleet into the dirt-gray parking lot outside.
Sitting at the tables around me were people whose tired faces revealed anxiety and defeat.
They were wondering if their homes were the next on the block to be foreclosed.
They were wondering if they would have to file for bankruptcy because they couldn't pay off medical bills or student loans.
They were wondering if they'd have to cash in their retirement savings to cover the mortgages of homes that were underwater.
These people were the living, breathing evidence of "nothing personal, just business."
I had just sold a half-page ad in the Yellow Book (remember the phone book?) to a man who had given me the last of his savings--$8,000 cash in a rumpled envelope that smelled of mothballs and desperation.
It was the first time in 40 years of business he had to pay for advertising.
Instead of feeling jubilant over my big sale, I was in an ethical tug of war: despite the cheery sales presentation I had given him, I knew the chances of his getting a return on his $8,000 investment were slim to none.
But hey--I had to make my numbers.
So I did everything I could to convince this guy to scrape up the money to buy the biggest ad he could.
And he did.
So--why did my Big Mac taste like sawdust?
Because my need for a number had overshadowed my desire to be of help to a fellow human being.
I knew that when I put "$8,000" on the dry erase sales board in the office, management would only see a number, not the final hopes of a man trying to save his dying business.
And that's all the people at the tables around me were to the banks and the mortgage lenders and the collection agencies: just numbers.
Just business, nothing personal.
That's when I realized I couldn't be in the business world to just do business.
It's 2016, and I'm in my home office on the phone with my newest client: a Silicon Valley tech startup founder. He's recently sold his first startup and can finally pursue his passion: creating social change.
He needs to get people to sign up for his program-- one that will create new opportunities for underrepresented people in the tech world.
He knows I'm the right person to turn to because of my dedication to putting people before profit.
We share the belief that the true value of a company isn't in the money it makes but the positive impact it provides to the world.
When we hang up, I dance for joy. Because finally, I'm helping to make business personal.
Because business IS personal.
And we have a personal responsibility to keep it that way.
When you stop marketing to consumers and start telling stories with people, business becomes personal.
My passion for storytelling isn’t whimsical pretension: evidence-based, peer-reviewed studies in psychology, neuroscience, and marketing have proven that the human brain is hard-wired to take action after hearing a story.
That’s right: when you tell a story, you are quite literally hacking into the Human Mainframe. (Oooo, you know you like it when I talk nerdy to ya).
A bit about me, then I promise we’ll get back to you:
I’m a digital copywriter with over a decade of experience with B2B sales and marketing.
I’ve been speaking geek since the days of BBS and dial-up modems, but I have an arts background, which means I know how to work with tech people and how to speak to…well..normal people.
I love to work with startup founders, makers, social entrepreneurs, and busy digital marketing pros to craft sales copy that converts and inspires.
My speciality is in early-stage SaaS on-boarding and crowdfunding campaigns.
I’m also a prolific blogger who has gotten my clients published in Business Insider, Huffington Post, and major product review sites within their verticals.
My clients include Silicon Valley tech pioneers, Kickstarter record-breakers, and digital entrepreneurs who want to change lives.
Here’s what I’ll take off of your hands so you can get back to building your biz:
- Content Strategy– Get precise positioning so every piece of content you produce is seen by the right eyes.
- Influencer Outreach– Connect with bloggers, journalists, and podcasters who can introduce your story to their followers.
- Crowdfunding Campaigns– Engage potential backers and create a community of fans before you even launch.
- Landing Pages– Convert your traffic into a list overflowing with enthusiastic users.
- Social Media Management– Attract & interact with your ideal followers through speaking their language and sharing compelling content.
- Sales, Lead Nurturing & On-boarding Emails- Guide everyone on your email list to that “A-HA moment” that keeps them coming back for more.
- Web Copy- Give your visitors a captivating experience that clearly communicates how they’ll benefit from the solution you provide.
- Content Assets (E-books, Quizzes, Whitepapers)- Offer your target users an irresistible tool that will help them on their journey.
- Blog Content & Management- Provide your target readers with entertaining, informative, relevant stories on a consistent basis.
- Copy-editing– Clean up the stuff you’ve already written and bring it to life.
- Guest Posts/ Ghostwriting for Authority Websites- Increase your link authority by being seen on leading publishers like Huffington Post, Business Insider, and Inc.
- PPC Ads- Get visitors clicking, commenting, and sharing your ads with language targeted precisely to their needs.
Here’s what your fellow startup founders have to say about working with me:
“Alaura took our C- website that screamed “non-profit cliche” and turned it into an A+ story that got visitors excited about getting involved in our mission. The landing page she created to recruit applicants for our software training program attracted our dream students. We’re proud to say that we’re helping to break down Silicon Valley’s barriers for people of color and other underrepresented groups with each conversion Alaura has helped us to make. “
—Shereef Bishay, Founder of Learner’s Guild and Co-Founder of Dev Bootcamp
“Alaura isn’t just a copywriter, she’s a creative & business development partner who understands the unique needs of startup founders and the importance of content to establishing a brand. After she created a series of PPC ads & landing pages that had a 37.2% conversion rate, I had no doubts about her ability to inspire my target audience to take action. She made the decision to hire her as my go-to copywriter and content strategist effortless”
— Joshua Bretag, Growth Marketer at Blueprint Solutions and Founder, Mindful.am
One more thing. Here’s an email one of my clients received in response to an on-boarding campaign I created:
I just read your email and I feel like you guys TOTALLY get who I am, what I need, and my PAIN! Kudos to your team for seeing a need and getting to work to fill it! I’m a fan and I haven’t even seen the app yet. As an entrepreneur running two business and a full time employee, it takes so much work to find time in my schedule for clients, my business, and my family. Back & forth messages and emails made scheduling so stressful. I can see that Mindful will make scheduling clean and effortless. I also want to commend you for the ethos of Mindful. I am also a person who wants to meditate daily, take time for family, breathing, playing, stillness. I love that you understand that productivity apps should help us to be more mindful, not more busy! All in all I’m rooting for you all!”
If this sounds like the kind of deeply engaging, meaningful experience you want to create for your target customer…then let’s talk.
It’s time to start connecting the value of a business to the positive impact it can contribute to the world.
It’s time to make people see how your product or service can be a part of their personal journeys.
All you have to do is spend 30 minutes on the phone or on Skype for our initial consultation.
I’ll take it from there.
But here’s the thing:
(Isn’t there always a thing?)
There’s just one of me, and thousands of startup founders desperate for content from a copywriter like me. My project calendar is already full for next month, so if you have a launch in the next 90 days, we need to talk ASAP!
I can’t wait to hear the story you want to tell.
To learn more about my approach to copywriting, Check Out My Post on CopyHackers:
Feel free to get in touch: firstname.lastname@example.org