My mission as your copywriter and content strategist is to create content that converts passersby into customers and customers into fans. 

To deliver this outcome, my process has six stages:




You know your business and your audience better than anyone. So the first step in my process is an insight-gathering consultation with you. In our first in-depth project kickoff I'll learn more about your goals, your unique perspective on the space, and your ideas for the voice and the character of your brand.



Armed with an understanding of your voice, perspective, and goals, I embark on a quest to uncover the hidden desires and challenges your target customer faces. 



Inspired by what I've learned about the world of your target customer, I brainstorm creative ways for your brand to express the story they're seeking to tell. (Note: You can tell I'm in the ideation phase of a project because I do a lot of muttering under my breath while I wash dishes or fold laundry.) 



After I collect enough ammo to rework your existing "blah" copy with "brilliance," I lay out a framework that best suits the mindset of your target customer and your conversion goals. Coming Soon



Finally, I bring it all together and craft high-quality laser-focused content to engage your audience, and drive them to say "YES" to your offer.

What are you working on? 


Let's put our heads together. Schedule your free 30-minute brainstorming session today.