My mission as your copywriter and content strategist is to create content that converts passersby into customers and customers into fans. 

To deliver this outcome, my process has six stages:

 

DISCOVERY

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You know your business and your audience better than anyone. So the first step in my process is an insight-gathering consultation with you. In our first in-depth project kickoff I'll learn more about your goals, your unique perspective on the space, and your ideas for the voice and the character of your brand.


EMPATHY

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Armed with an understanding of your voice, perspective, and goals, I embark on a quest to uncover the hidden desires and challenges your target customer faces. 


IDEATION

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Inspired by what I've learned about the world of your target customer, I brainstorm creative ways for your brand to express the story they're seeking to tell. (Note: You can tell I'm in the ideation phase of a project because I do a lot of muttering under my breath while I wash dishes or fold laundry.) 


STRATEGY

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After I collect enough ammo to rework your existing "blah" copy with "brilliance," I lay out a framework that best suits the mindset of your target customer and your conversion goals. Coming Soon


CREATION

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Finally, I bring it all together and craft high-quality laser-focused content to engage your audience, and drive them to say "YES" to your offer.


What are you working on? 

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Let's put our heads together. Schedule your free 30-minute brainstorming session today.