WE’RE ALL IN THIS TOGETHER.
We're all hairless primates struggling to survive on a volatile planet.
We're all descendants of people who found comfort and courage in documenting their struggles and triumphs on the walls of caves.
And every aspect of our species’ biology, neuroscience, psychology and role within the ecosystem reflects the following truth:
WE’RE ALL RESPONSIBLE FOR EACH OTHER AND FOR THE PLANET.
Which is why business innovators like you are recognizing your part in all of this.
You're making positive change through acts of good, socially and environmentally responsible business practices, and sustainable models that align your profits with your impact on the world.
WE ALL HAVE A PURPOSE.
Science tells us that every organism on this planet plays a part in the web of life.
But human beings are the only species on Earth capable of understanding their purpose within the context of the larger picture.
And we’re the only ones who communicate these insights to one another through the medium of Story.
STORYTELLING IS WHAT MAKES US HUMAN
And storytelling is what will save humanity from itself. It always has, it always will.
That’s my mission:
To help purpose-driven businesses harness the power of storytelling to make positive change in the world.
I'M ALAURA WEAVER, STORY-BASED CONTENT STRATEGIST & COPYWRITER
And I Speak Human.
What's your mission?
If your business is dedicated to serving people and the planet while making a profit...
If the growth of your company is a means to giving people living in hardship a hand up...
If you believe that spreading empathy and connection is the only way to combat greed and division...
...let's talk about how my story-driven approach will help you do all of the above.
I TURN YOUR CUSTOMERS INTO HEROES.
As a purpose-driven marketer, my job isn't to persuade or manipulate your customers.
It isn't to control their behavior or make them feel bad about themselves if they don't buy from you.
My job is to use radical empathy to inspire your customers to action.
I use data-backed research, psychological insights and storytelling techniques to discover the story your customers are seeking to tell about themselves. Then I carefully craft a narrative in which they're the Hero, and your brand and product will aid them in their journey.
Every interaction you have with your audience will be a part of that story.
My story-focused approach is based in evidence-based studies in neuroscience, marketing, and psychology that prove that a well-told tale is the shortest route to influencing people's decisions.
What does that mean for you?
It means that when you use a story-based marketing approach, you get:
When Shereef Bishay, founder of Dev Bootcamp, came to me in need of better qualified leads for his new public benefit corp, my conversion copywriting services helped to increase Facebook Ad and landing page conversions by over 200%.
When Dallas realtor Junior Desinor needed to raise funding to bring his industry-changing real estate lockbox and app to market, my work on his crowdfunding campaign helped him raise $100,412 in just 30 days--and go on to make a deal on Shark Tank.
When Joshua Bretag, founder of the Mindful productivity app, needed to engage potential beta users, my content marketing strategy earned fan mail from his subscribers, won the attention of major product review bloggers, and converted 32.7 percent of his landing page visitors.
- Empower women of color to take on leadership roles in their careers and communities
- Make healthy food choices accessible and appealing in low-income "food deserts"
- Help companies close the gender pay gap by offering parental support and wellness programs for new moms
In other words, if your business has a purpose beyond pure profit, my story-based approach will help you make it a reality.
LET'S TALK HUMAN TO HUMAN
We'll talk about the story your mission-driven business needs to tell to inspire people to action.
Schedule Your Free 30-Minute Brainstorming Session Today.
DON'T FORGET TO CHECK OUT & FOLLOW SPEAKING HUMAN
Exploring the crossroads of storytelling, marketing and social change