Sell More. Make Good.
Speak Human.
Story-based Copywriting & Content Strategy for Changemaking Startups
Sell More. Make Good.
Speak Human.
Story-based Copywriting & Content Strategy for Changemaking Startups
In terms of numbers, my copywriting and content strategy services have helped my clients:
How can I help you? Let's talk.
Launching a Startup is Hard.
Launching a Startup is Hard.
Then you'd be able to handle everything that goes into creating and promoting content for your online business.
But human cloning, so far, isn't a thing. Yet.
Luckily, you have me.
That means I'll translate your target customer's pain into a carefully crafted narrative in which they're the Hero, and your brand and product will aid them in their journey.
Every piece of content you deliver to your audience will be a part of that story.
My story-focused approach is based in evidence-based studies in neuroscience, marketing, and psychology that prove that a well-told tale is the shortest route to influencing people's decisions.
What does that mean for you? It means that when you hire a story-based copywriter you will:
Do you know what the difference is between a "meh" startup and a stellar startup?
(Hint: it's not the code or even the customer service)
It's in the relationship you build with your audience.
Every word you publish, whether it's on a landing page or an in-app notification, should have one purpose: to build trust and inspire action.
You're busy.
I totally get it.
The last thing you have time to do is create content, let alone spend hours promoting it on social media and pitching it to influencers.
I'll take the content burden off your shoulders.
Better yet, I'll connect you with the top bloggers, journalists and business leaders in your field.
You're in a competitive niche. Do you want to:
A) blend in with the samey-sameness of your rivals?
Or..
B) disrupt your industry by creating unforgettable experiences for your target users?
(That's not a rhetorical question. If the answer is A, kindly click away now!)
I've had the privilege to work with and learn from some of the tech world's best content marketers-- people like Neil Patel of Kissmetrics, Joanna Wiebe of Copy Hackers, and Brian Clark of Rainmaker Digital. The insights I've gained from them on positioning, promotion, optimization, and outreach are yours for the taking.
You got them to sign up for your lead magnet! Now what? I'll keep them engaged with a sequence of little inbox gems until that "A-HA" moment when they can't imagine their life without you.
Hermione Granger is my power animal. I relish the research process and can create deeply informative, journalistic-quality content like e-books, whitepapers, checklists, and quizzes for you to offer as lead magnets. Establish your authority and get opt-ins galore from folks eager to download your offers.
Landing pages are tricky: you have one shot to wow your target customer and to win their click. Before I write a single word about your product or offer, I do a deep-dive into who your customer is, what they want, and how to convince them that you are the one they're looking for to help them.
As a guest blogger or regular contributor, I'll help you inspire big emotions in your readers that will get them Tweeting, Facebooking, Snapchatting, & FlapJacking* links to their friends & followers.
*Note: "FlapJacking" isn't really a thing. Yet.
Alaura takes your needs and wants and transforms them into storytelling and business-making magic. She’s the first person I think of when I have a writing project. She’s a gem to work with.
The true value of a company isn't in the money it makes but the positive impact it provides to the world.
Do You Agree?
Let's connect.
The true value of a company isn't in the money it makes but the positive impact it provides to the world.
Do You Agree?
Let's connect.
Have you ever walked into a room, taken one look around, and thought “I have found my people?”
As a copywriter, it’s my job to get into the world of my target reader and adapt my words to the language of their tribes.
Because the best way to earn someone’s business is to earn their trust.
And the way to earn their trust is to let them know “You’re in the right place. You belong here. We understand exactly what you need.”
I’m going to tell you how I helped a copywriting client reach a very different tribe than the one he belonged to.
I’m also going to share my favorite content marketing strategy tools for finding and investigating digital tribes.
By the end of this post, you’ll have some essential tools for gaining clearer insights about your target audience’s collective dreams, fears, and challenges. And you’ll have invaluable material for writing meaningful, relevant copy that inspires people to action.
When we know we're making a difference in other people's lives, it keeps us going through the hard parts.
I’m a copywriter who works with startups and I’ve discovered that my online dating days taught me a thing or two about digital marketing.
What does online dating have to do with content creation and digital marketing for startups?
Believe it or not, everything.
Ninjas are awesome. And if you call yourself a digital marketing ninja, you should hold your black-clad head up proud and keep on doing you. Here’s why:
Before we begin, realize one thing: whatever it is you are going to publish should fulfill a need. What does that mean? It means your target audience is the only priority. Search engines are not your audience.
A look at 10 persuasive TED Talks that will teach you the art of story-selling.
At the age of 29, Brad Russell retired from the corporate world to become one of the top network marketers in the Southern hemisphere for Isagenix health products. If you've been stuck in an office job and you've dreamed of owning your own business, his story will inspire you to make your own leap of faith.
There are some brands out there that just *get it.* We identify with them so deeply that they don't just represent a product that we consume or a service we use, they represent our selves. What is it that makes a brand like Disney so intrinsic to the American identity, versus another animation studio like Dreamworks?
It's in the story they help their audience tell about themselves.
We're often told that having a great career, a beautiful family, and a cool place to live is the equivalent to "having it all." But what happens when you have it all, but there's still something missing? This week's guest, Ashley Gartland, discovered that "good enough" sometimes just isn't good enough and found a way to make an okay life a Hell Yes Life. Take it, Ashley!
Inspiration bank overdrawn? You'll have an infinite source of blogging ideas once you learn how to tap into your target reader's pain-- without being a jerk. Here's how to always come up with a blog topic that will hit people right where it matters.