Every time someone clicks on that “About” button, it’s an invitation for you to gain his or her trust, admiration and business through the medium of story. Let’s take a look at a way to present a rich corporate narrative that will get your customers excited about doing business with you.
Read MoreIf you’re a small business owner and/or responsible for driving qualified traffic to your company website, no doubt you’re faced with the problem of deciding where to invest more time and money: search engine optimization (SEO) or social media marketing? The answer is: It depends. It’s important to understand the quality of business each source generates.
The best way for me to explain is through an agricultural allegory.
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