How Startups Can Pinpoint the Target Customer of Their Dreams

I’m a copywriter who works with startups and I’ve discovered that my online dating days taught me a thing or two about digital marketing.

What does online dating have to do with content creation and digital marketing for startups?

Believe it or not, everything.

Storytelling, Marketing, WritingAlaura WeaverFebruary 17, 2016competitive intelligence, Branding, customer profile, business storytelling, content writing

The 6 Emotional Markets Your Brand Needs To Succeed

There are some brands out there that just *get it.* We identify with them so deeply that they don't just represent a product that we consume or a service we use, they represent our selves. What is it that makes a brand like Disney so intrinsic to the American identity, versus another animation studio like Dreamworks?

It's in the story they help their audience tell about themselves.

MarketingAlaura WeaverSeptember 10, 2015Digital marketing, Storytelling, Future, Branding, Emotional marketing, Copywriting

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