How Startups Can Pinpoint the Target Customer of Their Dreams

I’m a copywriter who works with startups and I’ve discovered that my online dating days taught me a thing or two about digital marketing.

What does online dating have to do with content creation and digital marketing for startups?

Believe it or not, everything.

Storytelling, Marketing, WritingAlaura WeaverFebruary 17, 2016competitive intelligence, Branding, customer profile, business storytelling, content writing

How to Write SEO Content That Doesn't Look Like Spam

Before we begin, realize one thing: whatever it is you are going to publish should fulfill a need. What does that mean? It means your target audience is the only priority. Search engines are not your audience.

WritingAlaura WeaverNovember 14, 2015web content, content writing, website content

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