Inspiration bank overdrawn? You'll have an infinite source of blogging ideas once you learn how to tap into your target reader's pain-- without being a jerk. Here's how to always come up with a blog topic that will hit people right where it matters.Read More
I’m a copywriter who works with startups and I’ve discovered that my online dating days taught me a thing or two about digital marketing.
What does online dating have to do with content creation and digital marketing for startups?
Believe it or not, everything.Read More
Before we begin, realize one thing: whatever it is you are going to publish should fulfill a need. What does that mean? It means your target audience is the only priority. Search engines are not your audience.
A look at 10 persuasive TED Talks that will teach you the art of story-selling.Read More
Has this ever happened to you? It's like this little frenzied spirit starts to whisper in my mind: "Ooo! wouldn't this be cool?" "What would happen if you...?" "I think this idea would be awesome!" And it keeps niggling at me until I just have to do something about it.Read More
As a lover of words, there’s nothing I hate more than soulless language. Marketing jargon is exactly that; artificial shorthand created to make the user sound more authoritative than he or she actually is. George Carlin famously referred to it as “soft language.”Read More
Creativity is a tool. With practice and discipline, anyone can use it. So what can you do to regain access to your long-forgotten font of creativity? Here are a few questions to ask yourself.Read More