Posts in Writing
Pain Makes Amazing Blogging Inspiration- Here's How to Use It (Without Being A Douche)

Inspiration bank overdrawn? You'll have an infinite source of blogging ideas once you learn how to tap into your target reader's pain-- without being a jerk. Here's how to always come up with a blog topic that will hit people right where it matters.

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How Startups Can Pinpoint the Target Customer of Their Dreams

I’m a copywriter who works with startups and I’ve discovered that my online dating days taught me a thing or two about digital marketing.

What does online dating have to do with content creation and digital marketing for startups?

Believe it or not, everything.

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How to Write SEO Content That Doesn't Look Like Spam

Before we begin, realize one thing: whatever it is you are going to publish should fulfill a need. What does that mean? It means your target audience is the only priority. Search engines are not your audience. 

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How to Pitch the TED Way Without Having to Be a Genius

A look at 10 persuasive TED Talks that will teach you the art of story-selling.

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The Urgent Need to Create: Mania or Inspiration?

Has this ever happened to you? It's like this little frenzied spirit starts to whisper in my mind: "Ooo! wouldn't this be cool?" "What would happen if you...?" "I think this idea would be awesome!" And it keeps niggling at me until I just have to do something about it.

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Buzzwords are Bullsh*t. Write How You Actually Talk.

As a lover of words, there’s nothing I hate more than soulless language. Marketing jargon is exactly that; artificial shorthand created to make the user sound more authoritative than he or she actually is. George Carlin famously referred to it as “soft language.”

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You Have Enough Creativity. I Promise.

Creativity is a tool. With practice and discipline, anyone can use it. So what can you do to regain access to your long-forgotten font of creativity? Here are a few questions to ask yourself.

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