The Content & Brand Story Analysis

IS YOUR CONTENT ON THE RIGHT PATH TO THE HEARTS, MINDS (AND WALLETS) OF YOUR CUSTOMERS?

Before you go all-in on hiring a freelancer or a full timer, let’s make sure you’re on the right track toward your goals for growth.

I’ll take a week to really dig into your biggest content challenges and discover your best opportunities to grow your reach, forge meaningful emotional connections with your customers, and fill your sales funnel with enthusiastic, ready-to-buy prospects.

HERE’S WHAT YOU’LL GET:

IN-DEPTH RESEARCH

A full content marketing audit.

UNFILTERED FEEDBACK

A 60-minute video review of your latest lead magnet, landing page, lead nurturing campaign, website copy, or content piece.

STRATEGY TOOLS FOR NEXT STEPS

You’ll receive a content strategy recommendations document with data-driven insights as to how to cultivate and communicate your authentic, purpose-driven brand story.



Book your SaaS Content Strategy Analysis

NOTE: The Content Strategy & Brand Voice Analysis is my signature service that kicks off every new client relationship.

If you decide to purchase a full project package, your strategy analysis fee will be applied to your invoice.

 

Marketing Service Packages

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Customer Research

Failure-proof your startup by knowing exactly who your customers are, where to find them, and what problems they need you to solve––so you can develop and position products and content that will deliver the most value to the people most likely to buy.

Starting at $2499

 

Brand voice development

Breathe life into your brand with a clear, consistent voice across all communication channels. We’ll identify the core values that drive your company and discover creative ways to let your customers know what you’re all about, so you’ll attract folks on the same wavelength.

Starting at $2499

 
 
 

Website Rewrite

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It’s time to put your slapped-together DIY website to rest and bring in a copywriting and storytelling pro. We're gonna crack the code of your customer's story and rewire your brand so it speaks to their greatest aspirations. Then I'm gonna give your website copy a complete overhaul.

The Final Product:

1) A website packed with fresh, bold, fearless copy bursting with personality and potent selling power.

2) A brand story that captivates and converts your prospects into die-hard fans.

Starts at $3999


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Content Strategy Roadmap

Get a plan of action detailing every step you’ll take to develop, create and amplify your content. We’ll cover your goals for growth, how to reach the people who are most likely to benefit from your expertise and help to promote your brand, and what you’ll do to ensure that you’re delivering the highest-quality value to your target audience.

Starting at $2500

 

Editorial Planning

You have a master plan, now it’s time to give marching orders. We’ll discover the most relevant keywords and topics for your audience and create a content publication and promotion calendar. We’ll also plan different ways of repurposing original content so you can get the most bang for your content marketing bucks.

Starting at $2500

 
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THAT’S COOL, BUT CAN I HIRE YOU TO…

WRITE SALES PAGES/EMAIL CAMPAIGNS?

Can you ever! I have over a decade of B2B sales experience and have trained extensively with the orginal conversion copywriter, Joanna Wiebe of Copy Hackers (who is also a client). My sales copy has helped startups raise over $750K in crowdfunding and has boosted conversions by 20x.

But: I only take conversion copywriting clients after we’ve had a strategy session so I can see what kind of customer research you’ve already done, what your goals are, how you plan to test and optimize your copy, and how your project fits into your overall sales funnel. Then I can create a proposal for a project that will deliver results and meets your budget needs.

My minimum conversion copywriting project rate is $3500.

‘Tweak’ Or Proofread stuff We’ve already written?

Sorry, I’m not a copy editor. But I highly recommend you get in touch with Autumn Tompkins, aka The Grumpy Grammarian who literally wrote the book on conversion-driven copy editing.

WRITE POSTS FOR MY COMPANY’S BLOG?

Not unless we’ve gone through at least one content strategy session and I’ve personally created a buyer persona and editorial calendar for you based on my proprietary, data-driven process. Why? Because I’m here to help you get trackable, revenue-building results—not just slap together content built around a list of keywords that you cross your fingers and hope drives traffic.

After we dig into your goals, how you plan to achieve them, and who it is you’re seeking to help—then and only then we can talk about whether or not you want me to write blog posts for you. Once we go through that process, my fees for blog posts start at $450.

Need a content lead? I’ll help you assemble a team of expert-level contributors, oversee the editorial calendar and work with your designers to publish and promote precisely-positioned content.

GHOSTWRITE GUEST POSTS FOR ME?

Only if your ghostwriting projects are a part of a carefully considered, growth-driven content strategy (see above). And only if you can make yourself available for one-to-one, recorded interviews and you have documented research on the concepts (ie case studies, analytics) you want to write about. Ghostwriting services have a minimum project rate of $2500.

DO RANDOM COPYWRITING TASKS ON AN AS-NEEDED BASIS?

Not what I do. Need someone to write up a quick email, Facebook Ad, newsletter or social media post? You’re probably looking for an hourly freelancer. There are loads to choose from on Upwork, but be warned: if you’re working on a sales campaign or product launch, you’re better off working with a conversion copywriter.

WORK FOR US FULL-TIME?

If you’re looking for someone to take a strategic leadership role in your SaaS company, let’s talk! I’m always looking for opportunities to help growing startups build meaningful relationships with their customers through amazing content. (Sorry, not interested in hourly or agency in-house copywriter positions).