Knowing precisely who their target customers were and what circumstances led them to purchasing a coaching plan shaped everything we did next in Testive’s brand repositioning and website redesign project.

See how we landing on precise targeting for their rebrand that led to a fantastic increase of highly qualified leads and sales.

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When Dallas real estate broker Junior Desinor got in touch with me about writing the crowdfunding copy for his remote lockbox and app, every piece of marketing material he had was gorgeous. Slick design elements, high-quality video production and product photography, this Kickstarter campaign had it all.

There was only one thing missing:

Junior.

Learn how I helped this founder to discover the power of his story to inspire everyone from his Kickstarter backers to the biggest names in venture capital.

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Thanks to inspiration from a wonderfully supportive community, the Facebook Ads, landing page copy, and email series I created for software engineering training program Learners Guild earned them hundreds of excellent applicants for their first cohort in Oakland, CA. Learn how I listened to and internalized the needs of their target applicants to come up with a laser-focused message that spoke directly to the pains Learners Guild could solve.

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