Crowdfunding Case Study: The power of imperfection with Toor

When Dallas real estate broker Junior Desinor got in touch with me about writing the crowdfunding copy for his remote lockbox and app, every piece of marketing material he had was gorgeous. Slick design elements, high-quality video production and product photography, this Kickstarter campaign had it all.

There was only one thing missing:

Junior.

Learn how I helped this founder to discover the power of his story to inspire everyone from his Kickstarter backers to the biggest names in venture capital.