As Seen & Heard On
Free trials are fun, but your SaaS customers are looking for a long-term relationship.
They want to know that you “get” them, because you’ve done the work of listening to their needs, empathizing with their struggles, and understanding what they value.
They want to feel thrilled to discover emails from you in their inbox, because you know just what to say to make them feel ready to take on the world.
They want to feel confident that you are there for them and only them, because every interaction with you shows that you genuinely care about their success.
They want to feel supported because you help them navigate their biggest challenges.
They want to brag about you to their friends––maybe even introduce you to their family.
Most of all, they want to fall in love with your product so they can’t imagine their lives without it.
If you want the same things for your customers, it’s time to get serious about your content marketing strategy.
What does a Story-Based Content Marketing Strategy mean for your SaaS business?
When Shereef Bishay, founder of Dev Bootcamp, came to me in need of better qualified leads for his new public benefit corp, my conversion copywriting services helped to increase Facebook Ad and landing page conversions by over 200%.
When Joshua Bretag, founder of the Mindful productivity app, needed to engage potential beta users, my content marketing strategy earned fan mail from his subscribers, won the attention of major product review bloggers, and converted 32.7 percent of his landing page visitors.
Story is the most powerful force for human connection and the best, most sustainable route to business growth on the planet.
BECAUSE STORYTELLING IS THE LANGUAGE OF HUMANITY.
Our homo sapien brains are hardwired to hook into to a well-told tale. In fact, when we hear a story, our brains respond as though we're actually experiencing what we're hearing.
Who needs VR when you have stories?
We're more likely to remember details about a product, feel empathy and passion for a charitable cause, and take action after hearing an emotional narrative. Stories make our brains secrete ze love hormone, oxtytocin. (Ooo la la!)
Today's greatest leaders like Richard Branson, Seth Godin, Brené Brown, Malala Yousafzai and Barack Obama use storytelling to inspire innovation and lead movements for change.
I'M ALAURA WEAVER
Story-Based Copywriter & Content Strategist
And I Speak Human.
HERE'S WHAT I BELIEVE:
1) WE’RE ALL IN THIS TOGETHER.
2) WE’RE ALL RESPONSIBLE FOR EACH OTHER & FOR THE PLANET.
3) WE ALL HAVE A PURPOSE.
Story Is What Connects Humanity And Drives Innovation.
It always has, it always will.
Business innovators like you are finally recognizing your part in all of this.
You're making positive change in the lives of your customers by designing products inspired by their stories of struggle, pain and frustration. And you see that it’s possible to grow a business while also serving the people you seek to help.
That’s my mission:
To help customer-obsessed businesses harness the power of storytelling to create meaningful relationships, positive impact, and sustainable growth.
Established Companies Ready To Expand Marketing Reach
Have noticed your growth is beginning to slow for the first time
Feel like your sales pipeline has run dry
Have successfully controlled your customer retention rate
Early StaGe Startups Ready To Scale
Have launched a minimum viable product
Have found at least one way to acquire customers consistently
Have customers who stay subscribed and want to keep paying you
Want to reduce churn while growing monthly recurring revenue (MRR)
If you have a small, scrappy team of people dedicated to making sh*t happen and changing the status quo...
If you're an up-and-coming SaaS company on a mission to use your business as a means to solve problems beyond making profits...
If you aren't afraid to take a stand and pick a fight with “business as usual”…
If you're committed to taking action on issues your customers care about because it fosters an emotional connection, which helps cement the loyalty of current customers and encourage new customers to give your products another look...
If you see the value of investing in a robust, research-based, customer-driven content strategy that will produce long-term growth…
If you dream of giving a TED Talk someday about the positive impact your Big Idea has made on the world...
...you sound like my kind of client.
(My signature service for new clients who are ready to stand out and sell more. )
Big ideas, tiny budget?
Check out my DIY Toolkits for entrepreneurs at the beginning of their business journey:
My job is to use radical empathy combined with conversion science to inspire your prospects to say "YES."
A story-based strategy means every interaction you have with your audience, from your website to your social media posts, will be a cohesive part of the story you create together.
STORYHACK YOUR SITE
A Done-For-You brand re-positioning and website rewrite experience.
BRANDING, CONTENT & COMMUNITY STRATEGY
Engage me to craft, design, and produce the narrative for your core messaging, brand voice, positioning, blog content, influencer outreach, & community engagement.
THE STORYHACKERS TOOLKIT
Get everything a solo founder needs to discover, define and create the story you seek to tell with your business. This collection of templates, worksheets and recommended tools will save you hours in research and will fast-track your business growth.
When Dallas realtor Junior Desinor needed to raise funding to bring his industry-changing real estate lockbox and app to market, my work on his crowdfunding campaign helped him raise $100,412 in just 30 days--and go on to make a deal on Shark Tank.
Empower women of color to take on leadership roles in their careers and communities
Make healthy food choices accessible and appealing in low-income "food deserts"
Help companies close the gender pay gap by offering parental support and wellness programs for new moms
In other words, if your business has a purpose beyond pure profit, my story-based approach will help you make it a reality.
Wanna join these folks and become the next success story?
We'll talk about the story your mission-driven business needs to tell to inspire people to action.
Schedule Your Free 30-Minute Brainstorming Session Today.
DON'T FORGET TO CHECK OUT & FOLLOW MY MEDIUM PUBLICATION
Exploring the crossroads of storytelling, marketing and social change