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Speak Human and Sell More.

Your products help people live the stories they want to tell about their lives. I give you the tools you need to understand, attract, delight and convert the people who need you the most.

Is a story-driven content strategy right for you?

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As TRUSTed BY

If you are…

 
 
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REady To Find Your Customers

  • You’ve launched a beta or minimum viable product

  • You’re getting sign-ups, but they’re mostly people you know who owe you a favor…and your mom

  • Once people sign up, their level of engagement with your product is non-existent to “meh”

  • When you check your daily sales report, you can hear crickets chirping

  • You’re under the gun to reduce churn while growing monthly recurring revenue before that sweet seed funding fizzles out

 
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Ready To ATTRACT MORE CUSTOMERS

  • You’ve gotten your first 10-20 paid subscribers who are sticking around and recommending you to their friends

  • Your product’s ROI/USP is clear, so selling more is just a matter of getting more traffic to your site

  • When you Google for yourself using industry keywords, you see everyone…but you.

  • You know that creating content is important for SEO, but ain’t nobody got time for that.

 
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Ready to Be A Guiding Light In Your Industry

  • You want people to see not only are you the real deal, you’re a BIG deal

  • You want to be the company people immediately turn to or recommend when they’re looking for tools or resources, regardless if they’re paid customers

  • You want to earn a reputation for excellence that transfers to your products and services, so people are more likely to choose you over the competition when they’re ready to buy

  • You dream of hosting a conference or giving a TED talk some day

 
 
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Ready To Make a Difference

  • You have a small, scrappy team of people dedicated to making sh*t happen and changing the status quo...

  • You're an up-and-coming SaaS company on a mission to use your business as a means to solve problems beyond making profits...

  • You aren't afraid to take a stand and pick a fight with “business as usual”…

  • You're committed to taking action on issues your customers care about

  • You don’t just want transactional relationships with your customers–you want them to have an emotional connection

...you sound like my kind of client.

(Book a free 15-minute consultation)

 

Big ideas, tiny budget?

Check out my DIY Toolkits for entrepreneurs at the beginning of their business journey:

I'M ALAURA WEAVER

Story-Based Copywriter & Content Strategist

And I Speak Human.

 

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Story is the most powerful force for human connection and the best, most sustainable route to business growth on the planet.

Why?

 BECAUSE STORYTELLING IS THE LANGUAGE OF HUMANITY.

 

STORYOLOGY 101

 
 
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NEUROLOGY

Our homo sapien brains are hardwired to hook into to a well-told tale. In fact, when we hear a story, our brains respond as though we're actually experiencing what we're hearing.
Who needs VR when you have stories?

 

 
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PSYCHOLOGY

We're more likely to remember details about a product, feel empathy and passion for a charitable cause, and take action after hearing an emotional narrative. Stories make our brains secrete ze love hormone, oxtytocin. (Ooo la la!)

 

 
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COMMUNICATION

Today's greatest leaders like Richard Branson, Seth Godin, Brené Brown, Malala Yousafzai and Barack Obama use storytelling to inspire innovation and lead movements for change.

 
 

HERE'S WHAT I BELIEVE:

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1) WE’RE ALL IN THIS TOGETHER.

 

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2) WE’RE ALL RESPONSIBLE FOR EACH OTHER & FOR THE PLANET.

3) WE ALL HAVE A PURPOSE.

 

 

Story Is What Connects Humanity And Drives Innovation.

 

Business innovators like you are finally recognizing your part in all of this.

You're making positive change in the lives of your customers by designing products inspired by their stories of struggle, pain and frustration. And you see that it’s possible to grow a business while also serving the people you seek to help.

 

 
 
 

That’s my mission:

To help customer-obsessed businesses harness the power of storytelling to create meaningful relationships, positive impact, and sustainable growth.

 
 
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What does a Story-Based Content Marketing Strategy mean for your business?

 

MORE CONVERSIONS

When Shereef Bishay, founder of Dev Bootcamp, came to me in need of better qualified leads for his new public benefit corp, my conversion copywriting services helped to increase Facebook Ad and landing page conversions by over 200%.

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MORE LEADS

When Joshua Bretag, founder of the Mindful productivity app, needed to engage potential beta users, my content marketing strategy earned fan mail from his subscribers, won the attention of major product review bloggers, and converted 32.7 percent of his landing page visitors.

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MORE GROWTH

When Dallas realtor Junior Desinor needed to raise funding to bring his industry-changing real estate lockbox and app to market, my work on his crowdfunding campaign helped him raise $100,412 in just 30 days--and go on to make a deal on Shark Tank.

Check out this recap of my client’s pitch on Shark Tank!

MORE IMPACT

My clients:

  • Empower women of color to take on leadership roles in their careers and communities

  • Make healthy food choices accessible and appealing in low-income "food deserts"

  • Help companies close the gender pay gap by offering parental support and wellness programs for new moms

In other words, if your business has a purpose beyond pure profit, my story-based approach will help you make it a reality.

Content = Growth

If you want the kind of customers who will stick with you through thick and thin, it’s time to get serious about your content marketing strategy.

Here’s What Happens When your content marketing strategy is the Real Deal:

 
 
 

You attract the right people

Your customers know that you “get” them, because you’ve done the work of listening to their needs, empathizing with their struggles, and understanding what they value.

Your conversions are seamless

Your subscribers feel thrilled to discover emails from you in their inbox or log into their accounts, because you know just what to say to make them feel ready to take on the world.

 
 
 

Your Referrals Are through the roof

When people have problems, you are the first place they turn for help, because every interaction shows that you genuinely care about their success.

 

Upselling new products is Cake

If you ever feel stuck on what features or improvements you should work on next, your customers are more than happy to provide thoughtful feedback because you’re in a perpetual two-way conversation with them.

 
 

Stellar Retention Rates

Most of all, your customers can’t imagine their lives without your products and services because you’ve become an essential part of their journey.

 
 

Want to find out how I can help you turn your SaaS content marketing into a self-sustaining growth machine?

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Growth Strategy Sessions for SaaS Founders

Are you on the right path to the hearts, minds (and wallets) of your customers?

Before you go all-in on hiring a full timer or dive straight into writing blog posts, let’s make sure you’re on the right track toward your goals for growth.

We’ll take an hour to really dig into your biggest content challenges and discover your best opportunities to grow your reach and fill your sales funnel with enthusiastic, ready-to-buy prospects.

 

Here’s what you’ll get:

 
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In-Depth research

Prior to our call, I’ll spend time researching your business, industry, competitors and customers.

 
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Unfiltered Feedback

During our call, I’ll do a teardown/critique of your latest lead magnet, landing page, lead nurturing campaign, website copy, or content piece. We’ll talk about where you want to be this time next year and what next steps you need to take to get there.

 
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Strategy Tools for next steps

After our conversation, you’ll receive a strategy document you can use to request proposals for services from me or from other contractors. You’ll also get a recording and transcript of our call.

Know exactly where you stand and what to do next.

Book a SaaS Growth Strategy Session for $299

After following my customer story-driven strategy recommendations, my SaaS clients have seen drastic increases in their conversion rates and decreases in their churn rates. Their cost-per-acquisition drops so they can focus on developing products their customers love and enjoying the profits.

Alaura is that Double-Eagle-rare combination of passion and expertise. She’s on fire with customer-obsession and human, story-based copywriting -- but she’s also a masterful producer who executes with power and precision and a keen focus on real results. If you’re a SaaS founder in search of a thoughtful, driven strategist who believes in customer connection above all, you want to work with Alaura.

Michal Eisikowitz, B2B Brand Strategist 

Think about all the marketing dollars you’ll save by investing in one conversation with a customer-obsessed, content-driven growth marketing pro.

Does that sound like the kind of guidance you need to make an informed decision about your content marketing strategy?

If so…

 
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Services

 
 
 
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Customer DEvelopment

Failure-proof your startup by knowing exactly who your customers are, where to find them, and what problems they need you to solve––so you can develop and position products and content that will deliver the most value to the people most likely to buy.

Brand voice development

Breathe life into your brand with a clear, consistent voice across all communication channels. We’ll identify the core values that drive your company and discover creative ways to let your customers know what you’re all about, so you’ll attract folks on the same wavelength.

 
 

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Content Strategy Roadmap

Get a plan of action detailing every step you’ll take to develop, create and amplify your content. We’ll cover your goals for growth, how to reach the people who are most likely to benefit from your expertise and help to promote your brand, and what you’ll do to ensure that you’re delivering the highest-quality value to your target audience.

 
 

Editorial Planning

You have a master plan, now it’s time to give marching orders. We’ll discover the most relevant keywords and topics for your audience and create a content publication and promotion calendar. We’ll also plan different ways of repurposing original content so you can get the most bang for your content marketing bucks.

 
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Expert-Level Content Creation

Invest in top-notch talent to produce deeply researched, evergreen content that will attract thousands of visitors ready to convert to qualified leads. Whether it’s a blog post, a downloadable ebook or guide, or an email course, this is the kind of content that people bookmark, come back to again and again, and share with their friends and colleagues. It’s not just filler for search engines to pick up, it’s an opportunity to stake your claim as an authoritative voice in your industry.

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And now a few kind words…

Wanna join these folks and become the next success story?

Book a 15-minute Brainstorm today!

 
 

DON'T FORGET TO CHECK OUT & FOLLOW MY MEDIUM PUBLICATION

Exploring the crossroads of storytelling, marketing and social change

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Seen Enough?

(It's all good.)

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