Your "Big Idea" can change lives--but only if you can translate it into a story that inspires action and sales.
(Yep. I said "sales." Don't worry--you can make money and make a difference without being a sleaze).
People are emotional beings. They don't want to buy products, they want to have fulfilling experiences that leave them delighted, inspired and triumphant.
They want to connect with brands that "get" them.
Are you giving your prospects the story they need to be told?
Schedule a free 30-minute brainstorming session to see if you've got your story straight.
We'll talk about what's important to you and the growth of your business--and how you can turn your story into relationships that turn into sales and positive impact.
As Seen & Heard On
Story is the most powerful force for human good and the best, most sustainable route to business growth on the planet.
BECAUSE STORYTELLING IS THE LANGUAGE OF HUMANITY.
Our homo sapien brains are hardwired to hook into to a well-told tale. In fact, when we hear a story, our brains respond as though we're actually experiencing what we're hearing.
We're more likely to remember details about a product, feel empathy and passion for a charitable cause, and take action after hearing an emotional narrative.
Today's greatest leaders like Richard Branson, Seth Godin, Brené Brown, Malala Yousafzai and Barack Obama use storytelling to inspire innovation and lead movements for change.
I'M ALAURA WEAVER
Story-Based Copywriter & Content Strategist
And I Speak Human.
HERE'S WHAT I BELIEVE:
1) WE’RE ALL IN THIS TOGETHER.
2) WE’RE ALL RESPONSIBLE FOR EACH OTHER & FOR THE PLANET.
3) WE ALL HAVE A PURPOSE.
StorytellinG will save humanity from itself.
It always has, it always will.
Business innovators like you are finally recognizing your part in all of this.
You're making positive change through acts of good, socially and environmentally responsible business practices, and sustainable growth models that align your profits with your impact on the world.
That’s my mission:
To help purpose-driven businesses harness the power of storytelling to make positive change.
Established Companies Ready To Expand Marketing Reach
Have noticed your growth is beginning to slow for the first time
Feel like your sales pipeline has run dry
Have successfully controlled your customer retention rate
Early StaGe Startups Ready To Scale
Have found at least one way to acquire customers consistently
Have customers who stay subscribed and want to keep paying you
Want to reduce churn while growing monthly recurring revenue (MRR)
If you have a small, scrappy team of people dedicated to making sh*t happen and changing the status quo...
If you're an up-and-coming e-commerce or SaaS startup company on a mission to use your business as a means to solve problems beyond making profits...
If you aren't afraid to take a stand on controversial issues like race and gender equality, climate change and human rights...
If you're committed to taking action on issues your customers care about because it fosters an emotional connection, which helps cement the loyalty of current customers and encourage new customers to give your products another look...
If you dream of giving a TED Talk someday about the positive impact your Big Idea has made on the world...
...you sound like my kind of client.
(My signature service for new clients who are ready to stand out and sell more. )
Big ideas, tiny budget?
Check out my DIY Toolkits for entrepreneurs at the beginning of their business journey:
My job is to use radical empathy combined with conversion science to inspire your customers to say "YES."
Website & Sales Copy
Bring the world of your brand to life with a story-based website copywriting package. By the time we're done, your website visitors will go "OMG just take my money already!"
I USE CONVERSION-DRIVEN COPY TO TURN YOUR TARGET BUYERS INTO HEROES.
BRANDING & COntent StrategY
Engage me to craft, design, and produce the narrative for your core messaging, brand voice, positioning, blog content, influencer outreach and guest posts.
Every interaction you have with your audience, from your website to your social media posts, will be a part of the story you create together.
Captivate and guide your free trial users to the “A-HA moment” that transforms them into paid subscribers.
My story-focused approach is backed by evidence-based studies in neuroscience, marketing, and psychology that prove that a well-told tale is the shortest route to influencing people's decisions.
What does that mean for you?
It means that when you use a story-based marketing approach, you get:
When Shereef Bishay, founder of Dev Bootcamp, came to me in need of better qualified leads for his new public benefit corp, my conversion copywriting services helped to increase Facebook Ad and landing page conversions by over 200%.
When Dallas realtor Junior Desinor needed to raise funding to bring his industry-changing real estate lockbox and app to market, my work on his crowdfunding campaign helped him raise $100,412 in just 30 days--and go on to make a deal on Shark Tank.
When Joshua Bretag, founder of the Mindful productivity app, needed to engage potential beta users, my content marketing strategy earned fan mail from his subscribers, won the attention of major product review bloggers, and converted 32.7 percent of his landing page visitors.
- Empower women of color to take on leadership roles in their careers and communities
- Make healthy food choices accessible and appealing in low-income "food deserts"
- Help companies close the gender pay gap by offering parental support and wellness programs for new moms
In other words, if your business has a purpose beyond pure profit, my story-based approach will help you make it a reality.
Wanna join these folks and become the next success story?
We'll talk about the story your mission-driven business needs to tell to inspire people to action.
Schedule Your Free 30-Minute Brainstorming Session Today.
DON'T FORGET TO CHECK OUT & FOLLOW MY MEDIUM PUBLICATION
Exploring the crossroads of storytelling, marketing and social change