You've gone and made something amaaaazing that's gonna change the world!
Woo-hooo! You ROCK!
You know what else rocks? The fact that you've taken the time to consider how you can keep your values and mission at the center of everything you do.
That kind of integrity isn't easy to come by in our "grow at all costs" startup culture. Amiright?
Ready for the bad news?
When people visit your website, THEY DON'T WANT TO BUY YOUR STUFF.
You were so excited when you first came up with your Big Idea that you dove right into design and development, racing toward a launch so the world could know your genius.
And now...your creation sits there on your site...waiting like a stood up prom date.
What did you do wrong??
It's not you. It's your story.
IF YOU'RE LIKE MOST STARTUPS...
You're really good at telling people what your product does. You may even have a one-sentence elevator pitch.
BUT...HERE'S THE THING:
Does your website help your visitors understand what your product means? Specifically, to their lives? To you? To the world?
People don't want to buy products from websites. They want to connect with a delightful, emotionally fulfilling buying experience.
Does your website pass the 8-second test?
The average human attention span is eight seconds--less than that of a goldfish. Really. (Thanks, smartphones!)
So the moment your prospect lands on your site, you need to immediately--and I'm talking immediately---make them see you *get* them.
Ready? 8 Seconds. Go!
One one thousand... (They've landed on your home page!)
Two one thousand... (They're scanning the header! Will they stick around to scroll down?)
Three one th––
...Aaand they clicked the back button. Buh-bye, potential customer!
Well. That was awkward. Let's try again, shall we? And this time...let a pro handle it.
It's time to...
Welcome to my signature done-for-you website copywriting experience.
We're gonna crack the code of your customer's story and rewire your brand so it speaks to their greatest aspirations.
Then I'm gonna give your website copy a complete overhaul.
The Final Product:
1) A Website packed with fresh, bold, fearless copy bursting with personality.
2) A Brand Story that captivates and converts your prospects into die-hard fans.
Here's what you get:
60-MINUTE STORY DISCOVERY SESSION
I'll walk you through everything we'll need to get started. In our hour-long call, we'll discuss your story, mission and vision along with your goals for growth.
MADE-FOR-YOU BRAND STORYTELLING TOOLBOX
Your complete Brand Storytelling Strategy folder, complete with:
Mission and Values Statements
Brand Voice Style Guide
...so you have a treasure trove of core messaging to refer to for all your communication needs.
A WARM WAVE OF GRATITUDE AND JOY AFTER READING YOUR DOCUMENTS--JUST LIKE THESE HAPPY CLIENTS:
COPYWRITING FOR 5 ESSENTIAL WEB PAGES
Everything you need to say to sell your product or service, all in one Google Doc.
You'll get the following web pages, along with keyword-driven page titles, and meta descriptions to make them search engine friendly:
How It Works/Pricing
Glad you asked, invisible prospective client in my computer!
Here's how this whole Storyhacking thang goes:
1. Discovery Phase
The first step in my process is a 1 hour insight-gathering consultation with you. In our first in-depth project kickoff I'll learn more about your goals and values, your unique perspective on your industry, the change you seek to make in the world, and your ideas for the voice and the character of your brand.
3. Idea & Strategy Phase
After I collect enough ammo to brainstorm some brilliance, I lay out a framework that best suits the mindset of your target customer and your conversion goals. This is the part where I write your Brand Storytelling Strategy, and create your website wireframe.
5. Delivery Phase
You didn't think I'd hand over the documents and leave you lost in the digital woods without a compass, did you? The final step of the project is a 60-minute coaching call so we can talk about the next steps you can take to bring your story to life on social media and beyond.
2. Research Phase
Armed with an understanding of your voice, perspective, and goals, I embark on a quest to uncover the hidden desires and challenges your target customer faces.
4. Creation Phase
Finally, I bring it all together and craft 5 pages of high-quality laser-focused web copy to delight and engage your audience, and drive them to say "YES" to your offer.
Let's put it this way:
You could spend endless hours hunting down "How To" articles and signing up for ebooks and worksheets on copywriting blogs so you can DIY your web copy.
Eventually. When you get the time.
(Time? What's this thing called 'time?' Is it something that not-entrepreneurs have in abundance?)
You could play 'Upwork Roulette' and hire a cheap copy drone on a race to hammer out as many client projects at once to make up for their bargain-basement rates. (Quality and process bedamned!)
You could slap together a few "good-ish enough" web pages just to get that website launched and promise yourself that once you get enough sales you'll invest in better copywriting.
(Ever try selling stuff with 'meh' copy? 'Enough sales' never comes.)
Or...you could be the person who sent me this email today:
IF THAT SOUNDS LIKE YOU, HERE'S YOUR INVESTMENT:
Please note: I only take on 2 new clients per month.
“Alaura took our ‘C-‘ website that screamed ‘non-profit cliche’ and turned it into an A+ story that got visitors excited about getting involved in our mission. The landing page she created to recruit applicants for our software training program attracted our dream students. We’re proud to say that we’re helping to break down Silicon Valley’s barriers for people of color and other underrepresented groups with each conversion Alaura has helped us to make. “
— Shereef Bishay, Co-Founder of Dev Bootcamp & Learners Guild