The Facebook Feed-pocalypse is a HUGE opportunity for story-driven content marketing strategy— here’s why

The best way to overcome fake follows, shares and comments is to humanize marketing goals and to focus on impact, connection and sustainability over rapid growth.

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Building Your Crowdfunding Strategy: A Crap-Ton of Questions To Ask Before You Crowdfund

Before you begin creating a crowdfunding strategy — or any kind of campaign launch — you need to address some fundamental questions. Once you provide the answers, you’ll have a clear — and slightly intimidating — picture of everything you’ll need to accomplish to launch a successful campaign.

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Pain Makes Amazing Blogging Inspiration- Here's How to Use It (Without Being A Douche)

Inspiration bank overdrawn? You'll have an infinite source of blogging ideas once you learn how to tap into your target reader's pain-- without being a jerk. Here's how to always come up with a blog topic that will hit people right where it matters.

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Finding Copy Inspiration With Digital Tribes: A Quick Field Guide for Social Impact Startups

Have you ever walked into a room, taken one look around, and thought “I have found my people?”

As a copywriter, it’s my job to get into the world of my target reader and adapt my words to the language of their tribes.

Because the best way to earn someone’s business is to earn their trust.

And the way to earn their trust is to let them know “You’re in the right place. You belong here. We understand exactly what you need.”

I’m going to tell you how I helped a copywriting client reach a very different tribe than the one he belonged to.

I’m also going to share my favorite content marketing strategy tools for finding and investigating digital tribes.

By the end of this post, you’ll have some essential tools for gaining clearer insights about your target audience’s collective dreams, fears, and challenges. And you’ll have invaluable material for writing meaningful, relevant copy that inspires people to action.

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Alaura Weaver
Am I Making a Difference?

 When we know we're making a difference in other people's lives, it keeps us going through the hard parts.

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How Startups Can Pinpoint the Target Customer of Their Dreams

I’m a copywriter who works with startups and I’ve discovered that my online dating days taught me a thing or two about digital marketing.

What does online dating have to do with content creation and digital marketing for startups?

Believe it or not, everything.

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In Defense of the Digital Marketing Ninja

Ninjas are awesome. And if you call yourself a digital marketing ninja, you should hold your black-clad head up proud and keep on doing you. Here’s why:

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How to Write SEO Content That Doesn't Look Like Spam

Before we begin, realize one thing: whatever it is you are going to publish should fulfill a need. What does that mean? It means your target audience is the only priority. Search engines are not your audience. 

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How to Pitch the TED Way Without Having to Be a Genius

A look at 10 persuasive TED Talks that will teach you the art of story-selling.

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Brad Russell’s Big Leap: From Office Drone to Under-30 MLM Superstar

At the age of 29, Brad Russell retired from the corporate world to become one of the top network marketers in the Southern hemisphere for Isagenix health products. If you've been stuck in an office job and you've dreamed of owning your own business, his story will inspire you to make your own leap of faith.

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