Ninjas are awesome. And if you call yourself a digital marketing ninja, you should hold your black-clad head up proud and keep on doing you. Here’s why:
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There are some brands out there that just *get it.* We identify with them so deeply that they don't just represent a product that we consume or a service we use, they represent our selves. What is it that makes a brand like Disney so intrinsic to the American identity, versus another animation studio like Dreamworks?
It's in the story they help their audience tell about themselves.
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